The Ethics of Targeting Children in Advertising
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Advertising targeting children has long been a controversial topic due to the vulnerable nature of the audience. Children are impressionable and may lack the cognitive ability to critically evaluate advertising messages, making them susceptible to persuasive marketing tactics (Chin, 2023). Ethical concerns arise when advertisers exploit this vulnerability to promote products, often prioritizing profit over the welfare of young consumers. Research indicates that excessive or inappropriate advertising can negatively influence children’s behavior, consumption patterns, and overall well-being (Adeniyi, 2024). Regulators and consumer advocacy groups have called for stricter guidelines and ethical standards to protect children from manipulative advertising practices. This study examines the ethical dimensions of advertising aimed at children, exploring the impact on consumer behavior, parental attitudes, and regulatory frameworks. Through analysis of case studies, policy reviews, and stakeholder interviews, the research seeks to provide recommendations for ethical advertising practices that prioritize child welfare while allowing brands to communicate responsibly (Okeke, 2025).
Statement of the problem
The practice of targeting children in advertising raises significant ethical concerns due to their vulnerability and limited ability to critically assess marketing messages. This can lead to harmful effects on their development and behavior, while also placing brands at risk of regulatory penalties and reputational damage. Despite the existence of guidelines, there is limited research on the effectiveness of these measures in protecting children. This study aims to address this gap by investigating the ethical implications of advertising to children and proposing strategies for more responsible marketing practices (Chukwu, 2023).
Objectives of the Study
To assess the ethical concerns associated with targeting children in advertising.
To evaluate the impact of child-targeted advertising on consumer behavior and well-being.
To recommend ethical guidelines for advertising to children.
Research questions
What ethical issues arise from advertising to children?
How does child-targeted advertising affect consumer behavior?
Which guidelines can ensure ethical advertising practices for children?
Significance of the Study
This study is significant as it explores the ethical implications of targeting children in advertising, providing insights for regulators and marketers to develop responsible advertising practices. The findings will contribute to protecting children’s welfare and improving industry standards (Ibrahim, 2024).
Scope and Limitations of the Study
The study is limited to the analysis of child-targeted advertising practices within selected media and regions. It does not extend to all forms of advertising or global policy variations.
Definitions of Terms
Child-Targeted Advertising: Marketing messages specifically aimed at children.
Ethical Advertising: Advertising practices that adhere to principles of fairness and social responsibility.
Consumer Behavior: The actions and decision processes of consumers, particularly children.
Related Project Materials
An Investigation of the Use of Digital Motion Graphics in Election Campaigns in Maiduguri, Borno State
Background of the Study
The rapid evolution of digital media has significantly transformed the landscape of political comm...
PHYTOCHEMICAL AND ANTIMICROBIAL STUDIES ON THE LEAF OF Senna singueana (Delile) Lock(FABACEAE)
ABSTRACT
Senna singueana (Dell) Fabacea is a shrub widely used traditionally to treat numerous disease conditions such as sexually transm...
An Investigation of Maternal Near-Miss Cases and Survival Factors in Sokoto State
Background of the Study
Maternal near-miss cases refer to situations where women experience life-threatening complications during pregnan...
IMPACT OF COMMUNITY CONTRIBUTIONS ON THE DELIVERY OF ISLAMIC STUDIES CURRICULUM IN SENIOR SECONDARY SCHOOLS IN KANO STATE, NIGERIA
ABSTRACT
This study assessed the Impact of Community Contributions on the Delivery of Islamic Studies Curriculum in Senior Secondary Scho...
INFLUENCE OF INFORMATION NEEDS AND INFORMATION SEEKING ATTITUDE OF STUDENTS IN PUBLIC LIBRARIES
Background of the study
The researcher probably wants to get started on this project by conducting a poll on how importa...
An appraisal of the effectiveness of corporate social responsibility initiatives on employee engagement: A study of organizations in Enugu South Local Government Area, Enugu State
Background of the study:
Corporate social responsibility (CSR) initiatives have become central to modern organizational str...
An assessment of labor market policy impacts on employment in Nigeria: Evidence from reforms in Lagos State
Background of the Study
Labor market policies play a crucial role in shaping employment dynamics and overall economic growth. In Lagos St...
FINANCIAL STATEMENT AS DETERMINANT OF PROFITABILITY IN BUSINESS ORGANISATION
ABSTRACT
This study examined the relationship between firm financial management techniques and profitability. Six variab...
An appraisal of the role of yoga and meditation in improving well-being in Taraba State
Background of the Study:
Yoga and meditation are ancient practices that have gained widespread recognition for their benefi...
Investigation into the Use of AI-Based Speech Recognition for Enhancing Student Accessibility: A Case Study of Federal University, Lafia (Lafia LGA, Nasarawa State)
Background of the Study
Accessibility in education is crucial to ensure that all students, including those with disabilities, have an equal...
